Indicadores para evaluar la rendición de cuentas en los medios de comunicación
DOI:
https://doi.org/10.7764/cdi.51.27331Palabras clave:
rendición de cuentas, periodismo, ética, indicadores, transparencia, autorregulación, participación, usuarios, audienciaResumen
Esta investigación tiene como objetivo determinar indicadores clave para evaluar la capacidad de transparencia, autorregulación y participación de los usuarios, las tres dimensiones de la accountability. Se adoptó un triple punto de partida metodológico: revisión sistemática de literatura sobre indicadores de accountability y sus características, un mapeo de medios de referencia con indicadores de accountability, y evaluación de medios. Se obtuvo un sistema de 11 indicadores clave para medir y establecer comparaciones entre sitios web de medios de comunicación y determinar si satisfacen las tres dimensiones clave de la rendición de cuentas y los elementos asociados. Dicho sistema puede ser aplicado en múltiples escenarios para fomentar un periodismo de calidad.
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