América Latina en la investigación en relaciones públicas. Un análisis de tres revistas científicas sobre la región (2000-2023)
DOI:
https://doi.org/10.7764/cdi.58.69405Palabras clave:
análisis de contenido, América Latina, tendencias, Relaciones PúblicasResumen
A través del análisis de contenido de todos los artículos científicos publicados en tres de las principales revistas del campo de las relaciones públicas: Public Relations Review (PRR), Corporate Communications: an International Journal (CCIJ) y Journal of Public Relations Research (JPRR), durante 24 años, entre 2000 y 2023, se examina la presencia de casos de América Latina en 38 artículos, identificando autores, objetivos, temas, afiliación institucional, redes, países representados, metodologías, resultados y conclusiones, entre otras variables, para evaluar la situación de la investigación sobre América Latina en las relaciones públicas, la comunicación estratégica y la comunicación corporativa. Se concluye con sugerencias para investigaciones futuras y una propuesta general para la Investigación en el subcontinente: los resultados no son del todo alentadores.
Descargas
Citas
Aced, C. (2013). Relaciones Públicas 2.0. Cómo gestionar la comunicación corporativa en el entorno digital (Public Relations 2.0. How to manage the corporative communication in the digital environment). Editorial UOC.
Álvarez-Nobell, A., Molleda, J. C., & Athaydes, A. S. (2022). Strategic topics and main professional trends in public relations: results from 19 Latin American countries. Public Relations Inquiry, 11(2), 171-197. https://doi.org/10.1177/2046147X221081178
Angel, A., Marroquín, L. & Vásquez, C. (2017). El campo de la comunicación organizacional en América Latina: una revisión crítica de su producción intelectual académica (The Latin American field of organizational communication: a critical review of its academic production). Organicom, 14(26), 273-289. https://doi.org/10.11606/issn.2238-2593.organicom.2017.139373
Angel Botero, A. M. (2013). Los “campos” de la comunicación organizacional: Perspectivas Latinoamericanas y Norteamericanas (The “fields” of the organizational communications: Latin American and North American perspectives). Filo de Palabra, (15), 9-26. https://revistasum.umanizales.edu.co/ojs/index.php/filodepalabra/article/view/1001
Balán, J. (2008). Universidad, investigación y desarrollo: el nuevo contexto (University, research and development: the new context). In S. Schwartzman (Ed.), Universidad y desarrollo en América Latina (University and Development in Latin America) (pp. 15-18). IESALC/UNESCO.
Balbachevsky, E. (2008). Incentivos y obstáculos al emprendimiento académico (Incentives and obstacles to academic entrepreneurship). In S. Schwartzman (Ed.), Universidad y desarrollo en América Latina (University and Development in Latin America) (pp. 35-54). IESALC/UNESCO.
Bloom, B.S. and Krathwohl, D. R. (1956) Taxonomy of Educational Objectives: The Classification of Educational Goals, by a committee of college and university examiners. Handbook I: Cognitive Domain. NY, NY: Longmans, Green.
Botan, C. H. & Taylor, M. (2004). Public relations: State of the field. Journal of Communication, 54(4), 645-661. https://doi.org/10.1111/j.1460-2466.2004.tb02649.x
Buquet, D. (2013). Producción e impacto de las ciencias sociales en América Latina (Production and impact of Social Sciences in Latin America). CLACSO.
Castillo, A. & Xifra, J. (2006). Investigación bibliométrica de las tesis doctorales españolas sobre relaciones públicas (Bibliometric research of Spanish doctorate theses on Public Relations). Anàlisi. Quaderns de Comunicació i Cultura, (34), 141-161.
Cuenca-Fontbona, J., Compte-Pujol, M., Matilla, K., & Hernández Martínez, S. (2017). Un análisis de los masters universitarios españoles especializados en Relaciones Públicas y Comunicación Corporativa, curso 2016-2017, desde la perspectiva de las Relaciones públicas (Analysis of Spanish master’s degrees in public relations and corporate communication academic year 2016-2017 from a public relations perspective). Obra Digital, (13), 37-57. https://doi.org/10.25029/od.2017.156.13
Cuenca-Fontbona, J., Matilla, K., & Compte-Pujol, M. (2019). Bibliometric analysis of scientific production in the field of public relations through doctoral dissertations (2006–2017) and Spanish doctoral programs (2017). Anàlisi. Quaderns de Comunicació i Cultura, (60), 97-117. https://analisi.cat/article/view/v60-cuenca-matilla
Culbertson, H. M. & Chen, N. (Eds.). (2013). International Public Relations. A Comparative Analysis. Routledge.
Davidson, S. (2015). Everywhere and nowhere: Theorising and researching public affairs and lobbying within public relations scholarship. Public Relations Review, 41(5), 615-627. https://doi.org/10.1016/j.pubrev.2014.02.023
Elgueta Ruiz, A. & Martínez-Ortiz, J. (2022). Public relations in the new millennium: towards a synoptic view of fifteen years on research in Public Relations Review in the 21st century (2000-2014). Public Relations Review, 48(2), 102175. https://doi.org/10.1016/j.pubrev.2022.102175
Ferguson, M. A. (2018). Building theory in public relations: Interorganizational relationships as a public relations paradigm. Journal of Public Relations Research, 30(4), 164-178. https://doi.org/10.1080/1062726X.2018.1514810
Gregory, A. (2012). Reviewing public relations research and scholarship in the 21st century. Public Relations Review, 38(1), 1-4. https://doi.org/10.1016/j.pubrev.2011.10.003
Hernández, R, Fernández, C. & Baptista, M. (2010). Metodología de la Investigación (Research Methodology). 5ta edición. McGraw-Hill, México D.F.
Hernández, R. (2014). ¿Quién escribe más y sobre qué? Cambios recientes en la geopolítica de la producción científica en América Latina y el Caribe (Who writes more and about what? Recent changes in the geopolitics of scientific production in Latin America and the Caribbean). Instituto de Estudios Peruanos. http://repositorio.iep.org.pe/handle/IEP/986
Hernández Bringas, H. H., Martuscelli Quintana, J., Navarro, D. M., Muñoz García, H., & Narro Robles, J. (2015). Los desafíos de las universidades de América Latina y el Caribe: ¿Qué somos y a dónde vamos? (Challenges faced by universities in Latin America and the Caribbean: What are we and where are we going?), Perfiles educativos, 37(147), 202-217. https://doi.org/10.22201/iisue.24486167e.2015.147.47431
Holtzhausen, D. R. (2002). Towards a postmodern research agenda for public relations. Public Relations Review, 28(3), 251-264. https://doi.org/10.1016/S0363-8111(02)00131-5
Ihlen, Ø. & van Ruler, B. (2007). How public relations works: Theoretical roots and public relations perspectives. Public Relations Review, 33(3), 243-248. https://doi.org/10.1016/j.pubrev.2007.05.001
Ivanitskaya, L. V. & Erzikova, E. V. (2023). Social construction of public relations knowledge by academic institutions worldwide: a bibliometric network analysis. Public Relations Review, 49(4), 102361. https://doi.org/10.1016/j.pubrev.2023.102361
Jain, R., De Moya, M., & Molleda, J. C. (2014). State of international public relations research: Narrowing the knowledge gap about the practice across borders. Public Relations Review, 40(3), 595-597. https://doi.org/10.1016/j.pubrev.2014.02.009
Junqueira, A. J. & Pimenta, J. A. (2008). Financiación de las relaciones. Universidad – Industria: ¿un apoyo a las universidades o un estímulo a la innovación? (Funding relationships. University - Industry: support for universities or stimulus for innovation?). In S. Schwartzman (Ed.), Universidad y desarrollo en América Latina (University and Development in Latin America) (pp. 55-84). IESALC/UNESCO.
Ki, E-J., Ertem-Eray, T., & Hayden, G. (2023). A bibliometric analysis of relationship management as a scholarly field from 1997 to 2022. Public Relations Review, 49(1), 102286. https://doi.org/10.1016/j.pubrev.2023.102286
Kunsch, M. M. K. (2003). Planejamento de relações públicas na comunicação integrada (Public relations planning in integrated communication). Summus.
Labarca, C. & Mujica, C. (2022). Trust as a contextual variable for public relations: Reflections from Latin America. Public Relations Inquiry, 11(2), 315-330. https://doi.org/10.1177/2046147X221081172
Labarca, C. & Sadi, G. (2022). Some reflections left over from the work of editing a special issue on public relations in Latin America. Public Relations Inquiry, 11(2), 167-170. https://doi.org/10.1177/2046147X221082232
Lee, Y. & Yue, C. A. (2020). Status of internal communication research in public relations: An analysis of published articles in nine scholarly journals from 1970 to 2019. Public Relations Review, 46(3), 101906. https://doi.org/10.1016/j.pubrev.2020.101906
L’Etang, J. (2008a). Writing PR history: Issues, methods and politics. Journal of Communication Management, 12(4), 319–35. https://doi.org/10.1108/13632540810919783
L’Etang, J. (2008b). Public Relations Concepts, Practice and Critique. SAGE.
Marroquín, L. (2015). La comunicación organizacional y las relaciones públicas en América Latina: Una mirada desde la literatura científica (1980-2014) (Organizational Communication and public relations in Latin America: a view from the scientific literatura). In Actas de la III Mini Jornadas de Investigación y Acción Social: Expectativas de Cambio (Proceedings of the III Mini Conference on Research and Social Action: Expectations for Change) (pp. 26–42). CICOM.
Mayorga, R. (1999). Los desafíos a la universidad latinoamericana en el siglo XXI (The challenges facing Latin American universities in the 21st century). Revista Iberoamericana de Educación, 21, 25-40. https://rieoei.org/RIE/article/view/1032
McKie, D., Gregory, A. & Ingenhoff, D. (2012). Overview of the “state of the field”. Public Relations Review, 38(5), 807-809. https://doi.org/10.1016/j.pubrev.2012.09.002
Meadows, C. & Meadows III, C. W. (2014). The history of academic research in public relations: Tracking research trends over nearly four decades. Public Relations Review, 40(5), 871-873. https://doi.org/10.1016/j.pubrev.2014.06.005
Méndez, C. (1998). Metodología. Guía para elaborar diseños de investigación en ciencias económicas, contables y administrativas (Methodology. Guide for developing research designs in economic, accounting and administrative sciences). México: McGraw-Hill
Míguez-González, M. I., Baamonde-Silva, X. M. l., & Corbacho-Valencia, J. M. (2014). A bibliographic study of public relations in Spanish media and communication journals, 2000–2012. Public Relations Review, 40(5), 818-828. https://doi.org/10.1016/j.pubrev.2014.08.002
Molleda, J. C. & Althaydes, A. (2003). Public relations licensing in Brazil: evolution and the views of professionals. Public Relations Review, 29(3), 271-279. https://doi.org/10.1016/S0363-8111(03)00045-6
Molleda, J. C., Moreno, A., & Navarro, C. (2017). Professionalization of public relations in Latin America: A longitudinal comparative study. Public Relations Review, 43(5), 1084-1093. https://doi.org/10.1016/j.pubrev.2017.08.003
Molleda, J. C. & Suárez, A. M. (2005). Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments. Public Relations Review, 31(1), 21-29. https://doi.org/10.1016/j.pubrev.2004.10.001
Moreno, A., Navarro, C., & Fuentes-Lara, C. (2022). Factors affecting turnover intentions among Millennial public relations professionals: The Latin American case. Public Relations Inquiry, 11(2), 199-220. https://doi.org/10.1177/2046147X221081176
Moreno, Á., Argüello-González, C.E., Zurro-Antón, N., & Athaydes, A. (2023). The state of public relations research addressing Latin America: Analysis of published articles in the region's official languages between 1980 and 2020. Public Relations Review, 49(5), 102383. https://doi.org/10.1016/j.pubrev.2023.102383
Morton, L. P. & Lin, L-Y. (1995). Content and Citation Analyses of Public Relations Review. Public Relations Review, 21(4), 337-349. https://doi.org/10.1016/0363-8111(95)90117-5
Porto Simões, R. (1995). Relações públicas: função política (Public Relations: political function). Summus.
Salas Forero, C. P. (2011). Estado del arte de la nueva comunicación estratégica en Iberoamérica y Colombia (The state of the art of the new strategical communication in IberoAmerica and Colombia). Signo y Pensamiento, 30(59), 234-246. https://doi.org/10.11144/Javeriana.syp31-59.eanc
Sallot, L. M., Lyon, L. J., Acosta-Alzuru, C., & Jones, K. O. (2003). From Aardvark to Zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research, 15(1), 27-90. https://doi.org/10.1207/S1532754XJPRR1501_2
Schwartzman, S. (2008). Educación Superior, investigación científica e innovación en América Latina (Higher education, scientific research and innovation in Latin America). In S. Schwartzman (Ed.), Universidad y desarrollo en América Latina (University and Development in Latin America) (pp. 21-34). Bogotá: IESALC/UNESCO.
Sisco, H. F., Collins, E. L., & Lynn M. Zoch, L. M. (2011). Breadth or depth? A content analysis of the use of public relations theory. Public Relations Review, 37(2), 145-150. https://doi.org/10.1016/j.pubrev.2010.10.006
Soto Arango, D. E. & Forero, A. (2016). La Universidad Latinoamericana y del Caribe en los desafíos del Siglo XXI (The Latin American and Caribbean university, Challenges in the XXI Century). Revista Historia de la Educación Latinoamericana, 18(26), 279-309. https://doi.org/10.19053/01227238.4375
Sriramesh, K. & Verčič, D. (2007). Introduction to this special section: The impact of globalization on public relations. Public Relations Review, 33(4), 355-359. https://doi.org/10.1016/j.pubrev.2007.09.002
Suárez-Monsalve, A.-M. (2022). Evolution of the public relations profession in Latin America: A brief review of the development of public relations in Latin American countries. Public Relations Inquiry, 11(2), 257-274. https://doi.org/10.1177/2046147X221081175
Thelen, P. D. (2021). The status of public relations research addressing Latin America: A content analysis of published articles from 1980 to 2020. Public Relations Review, 47(4), 102079. https://doi.org/10.1016/j.pubrev.2021.102079
Vásquez, C. & Marroquín Velásquez, L. (2016). Forum Introduction: Organizational Communication in Spanish-Speaking Latin American Countries. Management Communication Quarterly, 30(2), 245-248. https://doi.org/10.1177/0893318915620456
Vásquez Donoso, C., Marroquín Velásquez, L., & Angel Botero, A. (2018). In Search of a Latin American Approach to Organizational Communication: A Critical Review of Scholarship (2010–2014). Communication Theory, 28(2), 155-179. https://doi.org/10.1093/ct/qtx010
Vessuri, H. M. C. (1997). Investigación y desarrollo en la universidad latinoamericana (Research and development in Latin-American universities). Revista Mexicana de Sociología, 59(3), 131-160. https://doi.org/10.2307/3541376
Watson, T. (2008). Public relations research priorities: a Delphi Study. Journal of Communication Management, 12(2), 104-123. https://doi.org/10.1108/13632540810881938
Xifra, J. & Castillo, A. (2006). Forty years of doctoral public relations research in Spain: A quantitative study of dissertation contribution to theory development. Public Relations Review, 32(3), 302-308. https://doi.org/10.1016/j.pubrev.2006.05.004
Yue, C. A. & Thelen, P. D. (2023). The state of internal communication in Latin America: An international Delphi study. Public Relations Review, 49(1) 102262. https://doi.org/10.1016/j.pubrev.2022.102262
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2024 Javier Martínez Ortiz, Alvaro Elgueta-Ruiz, Vanusa Helena Roch
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
