The impact of using social media to obtain political information on presidential approval
The case of Chile, 2011-2021
DOI:
https://doi.org/10.7764/cdi.59.73757Palabras clave:
Uso de redes sociales, Información política, Identificación ideológica, ChileResumen
Este trabajo evalúa el impacto del uso de las redes sociales para adquirir información política sobre la aprobación presidencial. Con base en la abundante literatura que asocia el uso de estas redes con el refuerzo de las opiniones entre las personas, postulamos una hipótesis que asocia el uso de las redes sociales para adquirir información política con posiciones más extremas sobre la aprobación presidencial. Las hipótesis se testearon utilizando datos de nueve encuestas nacionales realizadas en Chile –un país de ingresos mediano alto con acceso generalizado a Internet y un uso incipiente de las redes sociales– entre 2011 y 2021. Encontramos que adquirir información política en Facebook y Twitter (desde 2023, X) se asocia positivamente con una menor aprobación presidencial. Esto es especialmente fuerte en el caso de la derecha cuando hay un presidente de derecha.
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